B2B Activation


Client: Salesforce

Agency Partner: TCWK

Using 90’s TV game nostalgia, to showcase Salesforce solutions.

Salesforce’s annual World Tour event is a must-be-at event on the technology calendar. Technology professionals from across the nation travel to be a part of what has been described as  ‘one of the best B2B events going around’.

So when 2dm was asked to help elevate a game activation, we knew it had to be big, and knowing who the main target audience was, was going to be key. 

Introducing the Customer 360 Game Show. Five 90’s based TV game shows rolled into one massive World Tour experience – turning Salesforce know-how into a highly competitive game. 

We designed a live experience that included; the game flow and game mechanics developed the gameplay and host control unit as well as built and integrated hardware support for player buzzers and sound effects.