B2B Activation


Client: Navigate

Celebrating strong women with technology to match

To celebrate International Woman’s Day, Her Black Book partnered with Samsung Australia to help promote strong women doing great things in the business world. 

2DM conceived, designed and built a unique mixed reality activation that included dynamic 3D art rendering and personalised touches all while being socially friendly.

Utilising Samsung’s new Ultra S22 technology, Up Close With allowed our strong female leads to create ‘Up Close With’ digital magazine covers and share them socially as video bumpers that celebrate them.